– It is highly effective because it allows businesses to target users who have demonstrated an interest in their products or services. – Pixel-based retargeting allows businesses to target users across multiple devices, which means that they can reach users on their desktop, tablet, and mobile devices.
– It can be intrusive, as users may feel like they are being followed around the internet by ads related to products they have viewed. – Pixel-based retargeting relies on the user’s browser accepting cookies, which means that some users may not be targeted with ads.
– It is a cost-effective way to reach out to potential customers who have already shown an interest in a business’s products or services. – It allows businesses to target users across multiple devices, which means that they can reach users on their desktop, tablet, and mobile devices.
– Cookies can be deleted by the user, which means that the business may lose the ability to target them with ads. – Cookies are browser-specific, which means that if a user switches to a different browser, the business will lose the ability to target them with ads.