How TBgames.cz Scaled Tracking and Feed Accuracy with Server-Side Tracking

TBgames.cz is a fast-growing eCommerce brand based in the Czech Republic, offering a wide range of digital games. As the business grew, they struggled to keep tracking consistent across Meta, Google Ads, and Google Merchant Center.

But the infrastructure behind their tracking couldn’t keep up.

Challenges Faced

Founder Tomas Buroň noticed inconsistencies between platforms—campaigns were underperforming despite high traffic and active promotions. Facebook purchases weren’t tracked reliably. Google Ads flagged conversion errors. And their full product catalog wasn’t showing up in Google Shopping.

This wasn’t a creative issue—it was a data pipeline problem.

Key Challenges Identified

• Facebook CAPI events were delayed, breaking retargeting precision
• Google Merchant Center feed was restricted to 7,000 SKUs, and out-of-stock items were excluded from syncing.
• GTM Server-Side setup had URL mismatches, causing data loss across GA4, Ads, and Facebook
• Enhanced Conversions in Google Ads were misfiring, due to missing hashed user data and order IDs
  

Tomas and his team tried fixing it internally, but the issues persisted. They needed a solution that could untangle the tracking setup—without starting from scratch.

How Conversios Helped

Rather than a full rebuild, Conversios optimized the existing WooCommerce and GTM stack. The goal: restore accuracy, sync scale, and enable better attribution.

What We Did:

• Fixed Facebook CAPI real-time tracking by correcting GTM server container and syncing key events
• Expanded product feed capacity from 7K to 10K+ SKUs, including out-of-stock items for dynamic ads
• Resolved GTM and Cloud Run URL mismatches, aligning event tracking across platforms
• Enabled Enhanced Conversions via API, with hashed user data for accurate attribution in Google Ads

The Impact

• ✅ 40% growth in product feed coverage on Google Merchant Center
• ✅ Real-time event accuracy restored across Meta and GA4
• ✅ Google Ads Enhanced Conversions activated, improving ROI attribution
• ✅ Full cross-platform tracking alignment without any platform switch

Conversios helped us solve what we couldn’t fix for months. Our conversions now fire properly, our feeds sync fully, and tracking just works. They went beyond support—they delivered a solution.

Tech Stack Used

• Conversios Server-Side Tagging Plugin (WooCommerce) – Enterprise Plan
• Google Tag Manager (Server & Web Containers)
• Google Merchant Center
• Facebook Conversions API
• Google Ads Enhanced Conversions via API
• Google Cloud Run

Final Takeaway

TBgames.cz didn’t need a new setup. They needed a smarter one.
With Conversios’ Server-Side Tagging Enterprise plan, they turned inconsistent tracking into a scalable, real-time infrastructure – unlocking better campaign data, smoother sync, and stronger ROI across every channel.